Martell Cognac has teamed up with renowned chef Raymond Blanc and jazz musician Jamie Cullum to host a series of exclusive experiences for consumers across the UK and France.
The Very Special Night campaign will offer food from the finest French chefs alongside after-dinner entertainment from internationally acclaimed musicians.
The first event kicks off on December 15, 2012 at Raymond Blanc’s Brasserie Blanc in St Paul’s, London, where Jamie Cullum will also perform.
The campaign will also sponsor Jazz FM’s Late Lounge, and consumers can win tickets through media partnerships with Jazz FM and the Daily Telegraph, as well as via promotions at Brasserie Blanc.
Vicky Wood, marketing controller for Pernod Ricard UK, said: “Martell Very Special Nights provides us with an engaging platform that really taps into the passions of our target audience.
“We are able to reach these consumers across multiple touch points through our integrated campaign, which also offers our on- and off-trade partners with a compelling brand proposition.”