Martell Advertisement 1954

20120117-233840.jpg This is an Original vintage poster Ad from 1954 (about (58 years old). This is not a replica. It is in color and, with bold shapes, which is typical of Art Deco. The margins are complete. There are zero defects! The colors are still vibrant and still solid. This is in perect shape and ready for framing or what you choose

Artist: Yves Bétin.

Dimensions: 10″1/4 BY 13″7/8

Martell is a French cognac. All cognacs are brandies, but not all brandies are cognacs. In order to be called a cognac, it must be made from certain grapes, for example; Saint-Emillion. Then it must be distilled in copper pots and aged a minimum of two years in oak barrels from Limousin or Tronçais. Of course most are aged longer, like a fine whiskey. As you can see, the requirements are quite strict to called a cognac.

Advertising in the 50’s began a whole movement called retro, which means to throw back in latin. Retro in art refers to taking design styles from previous eras and incorporating them today. In the postwar era, it was common to see design elements from art deco and art neauveau.

If you would like to see other Martell ads, please look here:

http://www.etsy.com/shop/reveriefrance/search?search_query=martell&search_submit=Search&search_type=user_shop_ttt_id_6153427&shopname=reveriefrance

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