In 2009 Hennessy launched a limited edition in honor of the 44th president, also known as Barrack Hussein Obama. This was a very clever marketing coup from Hennessy.
The bottle featured a black label with gold lettering. Also, the circle seal towards the base of the neck featured a large 44, the phrase “In Honor of the 44th President” and the date of President Obama’s inauguration. A percentage of the proceeds made from the sales of the limited edition bottles will go towards the Thurgood Marshall College Fund.
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