Courvoisier Announces C by Courvoisier

Produced in Small Batches and Double-Barrel Aged, New Offering Boasts Intense Flavor Profile That Explores the Other Side of Cognac

Courvoisier, the cognac house of Beam Inc. (NYSE:BEAM), announced today the addition of C by Courvoisier® to its award-winning portfolio. A bold, revolutionary cognac, C by Courvoisier is full of attitude, boasting a daring, intense flavor profile that stands out from the crowd and showcases a new side of cognac.

C by Courvoisier offers consumers an innovative, new option in the cognac category. An intense blend of small-batch-produced cognac specially selected from 50 winegrowers in the Fin Bois Cru, C by Courvoisier is carefully crafted by the house’s master blender and goes through a double-barrel aging process to produce a smooth, full-bodied taste experience.

“The liquid is first aged in young barrels to bring out a strong, wood character and give it a full-bodied, intense flavor,” said Patrice Pinet, Master Blender for Courvoisier. “It is then aged in mature barrels to round out the taste profile and deliver a silky finish. With hints of carnation, orange peel, clove, toast and crusty bread in its flavor profile, it is best served chilled for a truly unforgettable experience.”

C by Courvoisier:

Is made with an intense blend of small-batch-produced cognac, specially selected from 50 winegrowers in the Fin Bois Cru.
Offers a bold new taste experience that is perfect for a night out with the guys.
Has a flavor profile boasting a rich, intense character with a good balance between floral, fruity aromas and wood, with notes of carnation, orange peel, clove, toast and crusty bread for a bold drinking experience.
Is double-barreled for a strong character with a smooth finish.
Is packaged in Courvoisier’s iconic Josephine bottle.
Has an ABV of 40% / 80 Proof.
Offers consumers a new and exciting spirit option to be enjoyed on every occasion.

C by Courvoisier® joins the recently released Courvoisier® Rose, a lower-ABV liquid that combines the house’s premium cognac with French Red wine grapes for a refreshing drinking experience, and the 2010 release of the Courvoisier Connoisseur Collection- the first cognacs with a declared age statement from any of the four major cognac houses. Like the Courvoisier Connoisseur Collection and Courvoisier Rose, C by Courvoisier is yet another example of the innovative and revolutionary spirit that has defined the cognac house since the time of Napoleon.

C by Courvoisier will be available nationwide beginning February, 2012. A 750ml bottle has a suggested retail price of $34.99.

About Beam Inc.:

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.

Headquartered in Deerfield, Ill., Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit and

Enjoy Responsibly

Courvoisier® C Cognac, 40% alc./vol. Courvoisier Import Company, Deerfield, IL USA. Courvoisier and the Napoleon device are trademarks of Courvoisier S.A.S. ©2012 Courvoisier S.A.S

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